50 Years, 50 Stories — our marketing & communications plan, Nov 2026 to Dec 2027
50 Years, 50 Stories — a year of the people, projects and milestones that shaped the industry.
January brand reveal, Conference, golf, Awards — and the October 14 Gala at the centre.
A coordinated digital push and a permanent archive of stories, photos and milestones.
A flexible framework — schedules and activities may shift with Energy NL’s priorities, confirmed dates and budgets.
stories released weekly from January to December — each with a web feature, a feed graphic and an animated Story.
What we publish, promote and capture each month
Quiet build-up: tease the colours, celebrate the season.
Honour long-time members and prepare the brand reveal.
Jan 28: the anniversary identity goes public — tentative date.
Explain the identity and start the story series in earnest.
Gala save-the-date and a full month of member events.
Gala tickets open; AGM, OTC reception and award nominations.
Energy NL on the world stage at OTC; conference push begins.
Conference month — the biggest live-coverage moment before the Gala.
Summer social and golf, every event pointing to the Gala.
Gala video campaign launches; nominees announced.
Gala programme revealed; fall tour and youth voices.
October 14: the 50th Anniversary Gala — the year’s centrepiece.
Industry Achievement Awards night and remembrance.
Close the series, thank the membership, look to 2028.
How we amplify, enrich and fund the anniversary
| Campaign | Meta | Google / YouTube | When | Monthly total |
|---|---|---|---|---|
| Become Part of the Next 50 | $600 | $800 | Continuous | $1,400 |
| 50th Anniversary Video | $300 | $400 | Continuous | $700 |
| Annual Conference & Exhibition | $500 | $500 | 4–6 weeks before | $1,000 |
| 50th Anniversary Gala | $500 | $500 | 6–8 weeks before | $1,000 |
| Industry Achievement Awards | $500 | $500 | 4–6 weeks before | $1,000 |
| Golf Tournaments (2) | $300 | — | 4–6 weeks before, each | $300 |
| Anniversary Legacy Campaign | $400 | $500 | Aug – Dec | $900 |
Estimate based on campaign durations; final spend may change with timing, performance and priorities.
Questions & discussion